Swiss school of reasearch and management
Swiss school of reasearch and management
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BA (Hons) in Hospitality and Tourism Management

36 Months

English

360

Code : BATHM

Programme Prelude:

The Swiss School of Research and Management (SSRM) offers a comprehensive BA (Hons) in Hospitality and Tourism Management, tailored for students passionate about merging business acumen with the dynamic world of hospitality and tourism. This programme is designed to provide a robust foundation in both business principles and industry-specific knowledge, enabling students to seamlessly apply theoretical insights to practical applications, preparing them for successful careers in this fast-growing sector.

At SSRM, our dedicated faculty members ensure that students receive a rigorous education that blends critical business fundamentals with the specialised expertise required in the hospitality and tourism industry. The curriculum is structured to equip students with the knowledge and skills needed to address real-world challenges, ensuring they are well-prepared for a variety of roles in hospitality and tourism, from operational positions to leadership roles.

The BA (Hons) in Hospitality and Tourism Management at SSRM is committed to fostering an environment where students can develop their analytical, problem-solving, and leadership skills, essential for thriving in the competitive global industry. With a focus on both the theoretical and practical aspects of hospitality and tourism, our graduates are prepared to excel in diverse career paths and assume key positions in the sector.

Upon successful completion of the programme, SSRM graduates will be well-equipped to navigate the complexities of the hospitality and tourism landscape, ready to make meaningful contributions to the industry with a deep understanding of both business and hospitality management.

Teaching Philosophy:

Teaching Methodology

At the Swiss School of Research and Management (SSRM), our teaching methodology is designed to provide a comprehensive and engaging learning experience through a blend of various educational approaches:

  • On-Campus, Online, and Hybrid Learning: We offer flexible learning options to cater to diverse student needs. Our on-campus classes provide direct interaction with faculty and peers, while online and hybrid formats offer convenience and accessibility for remote learners.
  • Classroom Lectures: Core theoretical concepts are delivered through structured classroom lectures, ensuring students gain a solid foundation in business computing and information systems.
  • Consistent Seminars and Workshops: Regular seminars and workshops are integrated into the curriculum to enhance practical knowledge and industry awareness, providing students with opportunities to engage with experts and explore current trends.
  • Research and Field Trips: Students are encouraged to participate in research projects and field trips, allowing them to apply their learning in real-world contexts and gain insights into industry practices.
  • Hands-on Experimental Learning: Practical experience is a key component of our programme. Students engage in hands-on experimental learning to develop technical skills and problem-solving abilities essential for their future careers.
  • In-depth Collaborative Debate and Discussion: We foster a collaborative learning environment where students participate in debates and discussions, encouraging critical thinking and a deeper understanding of complex topics.

This multifaceted approach ensures that SSRM students are well-prepared to excel in their careers, equipped with both theoretical knowledge and practical experience.

Module Options:

Level 4

  • Academic Writing and Research Skills
  • Business Environment for Tourism and Hospitality
  • Services Marketing in Tourism and Hospitality
  • Sustainability in Tourism and Hospitality
  • Events Management
  • The Development of the Tourism and Hospitality Industry

Level 5

  • Digital Marketing Management for Tourism and Hospitality
  • Operations Management
  • Management Accounting
  • Management of Human Resources
  • Customer Relationship Management
  • Contemporary Issues in Tourism and Hospitality

Final Year

  • Strategic Marketing
  • Tourism Policy and Planning
  • Organisational Behaviour and Performance
  • Technology in the Tourism and Hospitality Industry
  • Tourism and International Development
  • Researching Tourism and Hospitality Management

Opportunities:

Career Opportunities

Graduates with a BA (Hons) in Hospitality and Tourism Management from SSRM open doors to a wealth of opportunities in the global hospitality and tourism industry. The comprehensive skillset and expertise gained through this programme prepare graduates to thrive in diverse roles across this dynamic sector.

Career prospects for SSRM graduates encompass various fields, including Hotel and Resort Management, Tourism Operations, Event Planning, Destination Marketing, Travel Consultancy, Hospitality Entrepreneurship, and Customer Experience Management. Graduates can pursue roles such as Hotel Manager, Tour Operator, Event Coordinator, Destination Manager, Travel Consultant, Guest Relations Specialist, Food and Beverage Manager, and more, positioning themselves for success in this vibrant and ever-evolving industry.